We help ambitious brands to measure their websites and products, centralize their data in one place, and unearth valuable data ‘gemstones’ for accelerated growth
We’re a data analytics agency dedicated to transforming brands into data-driven powerhouses. We specialize in answering your most pressing questions and extracting actionable insights that fuel growth. By meticulously measuring your digital assets, consolidating diverse data sources into a single central hub, and crafting intuitive dashboards, we empower you to unlock the full potential of your data for accelerated success
We’re a data analytics agency dedicated to transforming brands into data-driven powerhouses. We specialize in answering your most pressing questions and extracting actionable insights that fuel growth. By meticulously measuring your digital assets, consolidating diverse data sources into a single central hub, and crafting intuitive dashboards, we empower you to unlock the full potential of your data for accelerated success
Along the way, we have worked with a variety of companies such as: digital agencies, consulting agencies, startup companies, and some of the largest companies in the country in the fields of retail, e-commerce, automotive, and more, and helped them make data-driven decisions, improve marketing and sales processes, and increase revenue without increasing marketing budgets
We follow a meticulous methodology that empowers your brand with the insights needed for success. Our approach encompasses the following key steps
Before diving into data, we take the time to understand your business goals, technology stack, current google analytics setup, data and reporting requirements. This initial phase lays the foundation for a data strategy and a measurement plan aligned with your objectives
Building upon the strategy and planning phase, our next step is to implement the measurement plan. We set up tracking mechanisms to monitor your brand’s digital assets, including websites and products, with precision. This involves implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure comprehensive and accurate data collection
With assets tracked and measurement in place, we collect your data from various sources including your CRM and marketing data and build a data warehouse that serves as the sole source of truth for your marketing data. We will process, clean and transform your data to create a central repository of trustworthy data ready for analysis and reporting
Having consolidated and high-quality data hub, we move on to creating reports and dashboards that provide immediate answers to your burning questions and help you analyze and reveal the hidden “gemstones” in your data
We use GA4 to track a variety of metrics, including traffic sources, user behavior, conversions, ecommerce events, campaign performance and more. This data allows us to understand how your website visitors are interacting with your site or product and to create effective marketing campaigns that drive results
We use Google Looker Studio to create interactive, visual reports and dashboards that provide your teams and stakeholders with the insights they need to make informed decisions. Data Studio is a powerful tool that can help you to visualize your data in a way that is easy to understand and interpret. It also offers a variety of customization options, so you can create reports that are tailored to your specific needs
Make is a no-code automation platform that allows you to connect apps and automate workflows without having to write any code. It offers a wide range of pre-built integrations with popular apps, such as Hubspot CRM, Salesforce, and other. You can also use Make's no-code toolkit to connect to any app or service that has an API
We use GTM to monitor user engagement and conversions, and to report data to different tools and platforms. GTM is a tag management system that allows us to deploy and manage analytics and marketing tags in a secure, flexible, and easy-to-maintain environment. This means that we can collect data from your website or app without having to make any changes to the code, and we can easily update or remove tags without having to involve developers
Fivetran is an automated data integration platform that helps businesses move data from a variety of sources into a data warehouse or data lake. It is a cloud-based platform that is easy to use and does not require any coding knowledge. Fivetran can be used as a data pipeline to move data from a variety of sources, such as CRM systems, marketing automation platforms, and e-commerce platforms, into a data warehouse or data lake. This data can then be used for analytics, machine learning, and other purposes
We use Google BigQuery, a fully managed data warehouse, to import and combine all of your online and offline data. BigQuery is scalable and fast, so you can analyze your data quickly and easily. It also offers advanced data processing, transformation, analysis, ML, and reporting capabilities that can help you to gain insights into your data and make better business decisions
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